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ASIC Takes Legal Action Against Budget Direct Over Misleading Ads

Regulator Alleges False Representations in Insurance Marketing

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

The Australian Securities and Investments Commission (ASIC) has initiated legal proceedings against Auto & General, the parent company of Budget Direct, alleging that the insurer made false or misleading representations in its advertising campaigns.

The case focuses on claims that Budget Direct's advertisements misrepresented the discounts and benefits available to consumers, potentially leading to misunderstandings about policy coverage and costs.

For personal trainers and small business owners, this situation underscores the necessity of thoroughly reviewing and understanding insurance policies before making a purchase. Misleading advertisements can result in inadequate coverage, leaving businesses vulnerable to unforeseen risks.

To safeguard your business, it's advisable to:

Carefully read the terms and conditions of any insurance policy.
Seek clarification on any ambiguous terms or promises made in advertisements.
Consult with independent insurance advisors to compare policies and ensure they meet your specific needs.

By taking these steps, you can make informed decisions that provide comprehensive protection for your business.

Published:Saturday, 13th Jun 2026
Author: Paige Estritori

Please Note: We do not endorse any specific products or companies. Some content is sourced from third parties, including press releases, and may not be independently verified for accuracy or completeness.

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Knowledgebase

Coverage:
The amount of risk or liability covered for an individual or entity by way of insurance services.

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