Decline in Market Share for Australian Insurers' Business Packages

Macquarie Report Highlights Shift in Insurance Industry Dynamics

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A recent analysis by Macquarie has revealed a significant decline in the domestic business package market share held by Australian insurers, dropping to approximately 48% in the fiscal year 2025 from nearly 67% a decade ago.

This trend indicates a shift in the insurance landscape, with increased competition and changing consumer preferences influencing market dynamics. The report also notes that only two out of nine insurers experienced growth in direct channel premiums over the past year, with expectations of acceleration in the coming fiscal years.

For SMEs, this evolving market presents both challenges and opportunities. On one hand, the increased competition may lead to more tailored and competitive insurance products. On the other hand, the proliferation of options can make it more complex for business owners to identify the most suitable coverage.

To navigate this changing environment, SMEs should consider conducting regular reviews of their insurance policies, comparing offerings from multiple providers, and consulting with insurance professionals to ensure their coverage aligns with their current business needs and risk profiles.

Published:Wednesday, 17th Jun 2026
Author: Paige Estritori

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